Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
Our resident Chef Vicki Uriarte has thrown open her doors, and secrets, to the staff with a series of nightly cooking courses.
Never have people been so keen to stay back for dinner.
Last Wednesday was the first of the three sessions where Mark and M&C Saatchi Group members began their culinary education with the theme ‘Quick meals on a budget’.
After a brief overview on the metaphysical benefits of cooking, we were split into pairs, with each team given a separate dish to create.
Each pair toiled away, whilst Vicki offered advice on everything from how to chop capsicum to why you salt pasta. And as the cooking neared completion, some interesting trends began to arise.
Whilst the copywriters sang the praises of their food, the art directors took the more aesthetic approach. Account service fretted the food wouldn’t be made on time, and finance decided we had cooked too much.
A big thank you to Vicki for her time, expertise, and patience. And thanks to the boys for cleaning up - everything.
After a five-way pitch we are delighted to welcome our newest client to the Mark roster - Australia’s leading group buying site LivingSocial.
We were briefed to create an integrated campaign which would differentiate LivingSocial from its competition. Creative Director of LivingSocial Australia and New Zealand, Andrew Mamo had some blush-worthy praise for the resulting work:
"We saw a lot of great creative concepts from some of the best agencies in Australia, but Mark's creative really stood out visually and conceptually. They took the brief and they ran with it, producing something fresh and surprising."
Our client Google is a Major Partner of the Sydney Gay & Lesbian Mardi Gras, so we’ve just produced a cheeky campaign for Google+ in the lead-up to the event.
The campaign, across press, radio and digital, focuses on two benefits of Google+ for the LGBT community: Circles (controlled sharing) and Hangouts (group video chat).
The Hangouts ad, shown, demonstrates that you can get some honest feedback on your Mardi Gras outfit from up to nine of your friends before flaunting it to the world.
You may have already heard Mark has been nominated for the 2011 AdNews Direct Agency of the Year, but we're so excited we wanted to tell you ourselves.
We've actually been nominated every year since the agency’s launch in 2007, which we’re also pretty happy with.
So here's to a repeat of 2009’s winning effort (Hamish and Dave pictured above collecting the goods).
The winner will be announced at the ceremony in Sydney on 23rd February. Go team!
We’re delighted to announce that Mark has been ranked the 8th best DM Agency in the world, according to the Won Report.
The Won Report is an annual ranking of agencies worldwide based on their effectiveness and creativity. It’s generally considered the definitive global ranking of agencies within the industry, so it's great to be recognised for all the hard work that's gone into the year.
But enough about us! A big shout-out to our clients - we wouldn’t be here without you, so thank you.
And next year, let's make it numero uno. Hasta la vista Arnie!
